PEF magazine, TV ad take bows in national competitions

PEF communications efforts were honored in two national competitions last year.

The American Federation of Teachers Communications Association (AFTCA) awarded The Communicator first place awards for best news story, best feature story and best editorial. The magazine also drew a second place for best photo. And a PEF TV ad garnered a second place award as well.

The Communicator’s use of graphics took a third-place award in the annual journalism contest held by the International Labor Communications Association (ILCA). And the magazine’s coverage of the World Trade Center attacks, as well as an article on assaults on members at work, drew honorable mention.

The AFTCA judges gave the top news story honors to an article by PEF Director of Public Relations Denyce Duncan Lacy titled “PEF members battle bioterrorism” in the December 2000-January 2001 issue of The Communicator.

“This is a terrific article!” the judges said. “An excellent, thorough and very timely piece on an issue of immediate concern to members and the public. It is very well done.”

An article in the July-August 2001 issue about Rockland Children’s Psychiatric Center by Editor Sherry Halbrook garnered the top feature story honors.

Titled “Move up the road could leave children’s safety, hope behind,” they called this article a “very convincing ... very touching article on the needs of children being sacrificed to the state budget.”

An article written by former PEF nurse organizer Lenore Boris titled “Nursing’s image suffers; Too much emphasis on caring, too little on skills” took top honors for best editorial. The AFTCA judges praised it as a “very excellent, heartfelt piece that points out public perception and the need to change it.”

A photo layout designed by graphic artist Mario Bruni of PEF members who died at the World Trade Center superimposed over a picture of the PEF memorial tribute to them at Niagara Falls in November 2001 received second-place honors from the AFTCA judges, who praised the emotion it expressed.

PEF’s “Hometown Heroes” television ad campaign of last winter was the second-place winner in the electronic media competition. “You say a lot in a very short time,” the AFTCA judges commented. “Beautiful! It shows very effectively the contributions of diverse public employees.”

The ILCA judges were struck with magazine’s February 2001 cover by Bruni of a boxing glove smashing a clock, giving it third-place honors for best use of graphics.

Lacy’s article in that issue about workplace assaults drew honorable mention in the best news story competition. And in the unique performance category, the magazine received honorable mention for its coverage in the October 2001 issue of how members were affected by and responded to the World Trade Center attacks.

COMMUNICATOR HOMEPAGE
Inside This Issue:
Features
Ad blitz aims to save jobs, services
Pataki eyes budget cuts
ERI savings slim pickings for state
Bill outlaws discrimination is now law
Leaders open PS&T contract talks
PEF honors its Ground Zero heroes

Departments
President's Message: Budget balancing act
You Said It: Member's letters this month
Health & Safety: Smallpox vaccine concerns
Member Mobilization:Organization is key
Nurses' Station: Lobby Day plans for May
Health Notes: Empire Plan number reaches all
Retirees In Action: Losing ground financially
PEF Membership Benefits Program & Travel Corp

Union Matters
Worker's Rights
Reg. 8 brings holiday cheer
State promises Rx for docs’ pension-credit snafu
They got the 'write stuff': • Furlani • Wilcox
AED training provides statewide life support
PEF, Black Caucus plan receptions
Apply May 1 for Jean DeBow scholarship
PEF magazine, TV ad win big
2003 Election Rules Dates, Rules, Requirements

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