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DARCY WELLSSuper Bowl Sunday was the kickoff for the second round of television, Web and print advertisements as part of the union’s budget fight-back campaign.
A series of TV, radio and print ads already ran in November.
This latest round included a 30-second television commercial which aired during the pre-game and post-game shows on Super Bowl Sunday and continued to run statewide 1,118 times through the month of February.
The television ad is designed to resemble a movie trailer to capture attention and seeks to educate the public and convince legislative leaders there are better alternatives to the governor’s budget proposal.
“We need to get our message out that the governor’s budget would impose so many taxes and fees on middle-class working New Yorkers and cuts to jobs, pay and benefits for state workers, that it would cost the state economy almost $2 billion dollars,” said PEF President Ken Brynien.
“We are in the worst fiscal crisis since the Great Depression.
“This is not the time to punish the middle-class and cut vital state services that taxpayers will turn to now more than ever.”
Nearly a dozen separate print ads focusing on specific agencies were placed in targeted newspapers and, for the first time, ads were placed on Web sites of The New York Times, New York Post and Daily News.
The Web ads provided an opportunity to link readers to PEF’s budget fight-back solutions page.
“We want to be part of the solution, which is why this campaign offers cost-cutting and revenue-raising alternatives,” Brynien said.
“The ad campaign, combined with press conferences we’ve held, testimony we’ve given, rallies and a continuing lobbying effort will ensure our message is heard,” he added.
