PEF magazine, PR department win AFT honors

In July, the PEF Public Relations Department won five awards for communications excellence from the AFT Communicators Association.

The awards included First Place for Best News Story for coverage of the 2003 PEF nurses rally, and First Place for Best Public Relations Program for the “Keep the doors of Hope Open” broadcast and print ad campaign that appeared around the state in December 2002. “Colorful lead, well-done, concise; photos of nurses in blue help make this story of a rally at the state Capitol memorable,” the judges wrote. About the Hope campaign, the judges commented, “Powerful use of contrast between the wealthy’s tax cuts and the needs of patients. Musical discordance and contrast was quite effective. A hard-hitting, professional campaign.”
The magazine also won awards in the General Excellence category, which rates the quality of three consecutive issues, and took honors for Best Art and Unique Performance
The Communicator earned Award of Merit honors for its April, May and June 2002 issues. The judges’ comments included: “Sharp looking magazine with lively, informative articles,” and “back cover PR ads are great… overall excellent job.”

The union magazine also won Honorable Mentions for the cover page of the April 2002 issue and for the “Quality Services from Quality People,” postcard campaigns.

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