The only publication that reaches New
York state's top professional public employees.
Reach your target audience with The Communicator.
(Updated May 1, 2012)
The Communicator,, a national award-winning magazine produced by the New York State Public Employees Federation, reaches more than 54,000 public employees who work in professional, scientific and technical jobs in New York state government. PEF is one of the largest white-collar unions in the United States.
About 5,000 copies are circulated to members of the state Legislature, all top state agency officials, and labor leaders and media representatives around the state and nation, and 10,000 copies to retired PEF members. The Communicator, published 10 times a year, is a lively, well-written color magazine which covers union news and feature stories and state government issues affecting PEFs diverse membership.
The Communicator, maximizes your advertising dollars by placing your product and message in the homes of 54,000 professional state employees who appreciate quality goods and services. The Public Employees Federation also has large concentrations of members in top consumer markets such as the Capital District, Metro New York, Long Island, Rochester, Buffalo, Syracuse, Binghamton, the Hudson Valley, and the Adirondack Region.
The average PEF members salary is $59,194 annually, with some members earning more than $159,164 a year.
PEF represents a wide-range of professionals, including:
Over 9,000 persons involved in the nursing profession,
Over 6,000 doctors, dentists, psychiatrists and related medical personnel,
About 6,000 engineers, designers, architects, and conservation employees,
Over 5,000 social workers and social service personnel,
About 5,000 accountants, auditors, appraisers and bank examiners,
About 4,000 teachers, librarians and others in education titles.
The numbers add up. Our readers appreciate quality goods and services. Reach your target audience today advertise in The Communicator.
PEF Profile - Percent of PEF Membership
Under $30,000 6.5%
$30,000 to $50,000 - 39.0%
$50,000 to $70,000 - 32.2%
$70,000 to $100,000 - 17.7%
Over $100,000 - 4.6%
High School Graduate or G.E.D. - 5.7%
Associates and Bachelors Degree - 47.8%
Some Graduate School/Graduate Degree - 46.5%
Public Transportation 3.7%
Own 1 - 23.1%
Own 2 - 46.0%
Own 3 - 17.8%
Own 4 or more - 9.4%
Ad Frequency Discount Rate - Effective May 1,2012
|B & W 1Time||3x||6x||10x|
|Full Page $1,750||$1,600||$1,500||$1,300|
|2/3 Pg. (V) $1,425||$1,300||$1,200||$1,100|
|1/2 Pg. (H) $1,300||$1,175||$1,000||$800|
|1/3 Pg. (S) $1,050||$925||$825||$725|
|1 Blk. (ProDir) N/A||$95||$85||$75|
|2 Blk. (ProDir) N/A||$190||$170||$150|
|4 Blk. (ProDir) $400||$380||$340||$300|
Premium Charges - Effective Feb. 1, 2009
Premium pages available at an
additional cost of $250. per insertion. This includes back page,
page 2, and inside front and back covers.
Process Color: Full color is available at an additional charge of $850.
Spot Color: Black + process 2nd color is available at an additional charge of 25%.
Bleed: Available at an additional charge of 10%.
Digital Files: Adobe PDFs as CMYK is the most
preferred format. Others are: QuarkXpress 7.3 (MAC or PC with .qxd extension), Collected .tif, .eps and font
files. Compressed folder using Stuffit (.sit for MAC, or
Zipit for PC). E-mail to:firstname.lastname@example.org
Or FedEx your CD to:
PEF PR Dept.
1168-70 Troy-Schenectady Road
Albany, NY 12212-2414
Open & Contract Rates:
Rates may be changed upon 60 days notice to advertisers
under contract and for new advertisers the rates are
effective with the published date on the new or latest
rate card. Advertising is on a contractual basis, and
must be inserted within one year of first insertion to
earn frequency rates. If the number of insertions is not
specified on the order or contract, each insertion will
be billed at the one-time rate. No cash rebates will be
made, and all bills are due and payable when rendered.
Rates are net charges due the publisher. Note: If the
advertising contract is not met, the advertiser will be
Copy: Submission of copy is the responsibility of the advertiser. Last insertion will run if new copy is not received by closing date. The publisher and advertising director reserve the right to reject any advertising considered objectionable. Advertising that resembles editorial space will be marked advertisement by the publisher.
Closing Dates: The closing date for space reservations is the 1st Monday of the month preceding publication month. Copy received after the 15th only by publishers/advertising directors approval. No cancellations are accepted after closing dates.
Conditions: All advertising agreements are subject to labor disputes, fires, accidents or other contingencies beyond the publishers control, and neither the publisher nor the advertising director shall be held liable for damages if for any reason he fails to publish an advertisement. The advertiser agrees to indemnify and hold harmless the publisher/ advertising director against any claim or litigation arising from the publication of any advertisements. All advertisements are published upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof.
Inserts: A four page ad supplement can be placed in the entire press-run or targeted to a specific regional area in New York State.
Frequency Rates: All contracts must be completed within ten (10) months from the first insertion to earn frequency discount rates. The 10-time rate is earned by running 10 consecutive issues.
Short Rate: Advertisers will be short-rated if, within a ten (10) month period from the date of the first insertion you have not used the contracted amount of space.
Billing Date: Bills will be rendered on the 15th day of the publication month. Payment is due when advertiser receives proof of The Communicator publication in the mail.
Credit Limit: Scheduled advertising may be interrupted if any payment is more than sixty (60) days past due.