2011 PEF Ad Campaigns
Updated February 6, 2013
All Creatively Produced at PEF'S Public
Relations Department. © Copyright 2001-2012
Working for all New Yorkers
November 21, 2011
OUTDOOR DIGITAL BILLBOARD -
INTERSTATE 90 & Thruway 787 in Albany. Appearing Oct. 20 -Nov.2, 2011
(Hit your refresh button to run animation)
Statewide TV and Internet ad campaign. Running on
various stations and newspapers.
WEB ads – Albany Times Union, Buffalo News, Poughkeepsie Journal,
Rochester Democrat & Rochester Democrat & Chronicle, Syracuse Post
Standard & Utica Observer -
Oct. 4, 2011
To our fallen union
sisters & brothers
September 6, 2011
Nurses' Lobby Day
May 24, 2011
Who is a PEF member?
March 15, 2011
It’s as if the
wealthy are taking money right out the pockets of the middle class!
While most New Yorkers struggle to make ends meet, the rich
continue to get richer.
Elected leaders are now considering cutting taxes only for the
wealthy by ending the income tax surcharge, while at the same time
proposing to slash state spending on important services New Yorkers
The jobs of middle class nurses, bridge inspectors, cancer
researchers, and parole officers and many others could all be at
Click on the YouTube video’s to the right for some examples of the
important services state employees provide.
Did you know that in New York State, the top 1 percent of taxpayers
take in 35 percent of all income? And, in New York City the top 1
percent take in a whopping 45 percent of all income? The wealthy in
the top 1 percent have an income of more than $633,000 per year.
At the same time as the income gap widens, wealthy New Yorkers are
simply not paying their fair share in state and local taxes. Even
with an income tax surcharge on high income earners enacted in 2009,
the top 1 percent pay far less in state and local taxes as a
percentage of income than middle class taxpayers.
Submit a letter to Legislator
(Word.doc sample download)
NEW YORKERS SIMPLY CANNOT AFFORD TO GIVE THE WEALTHY ANOTHER TAX
Debunking the Myths on the High Income Tax Surcharge
|The surcharge is anti-small
business because many employers pay their taxes through personal
||Only four to five percent of
individuals in New York who are actively involved in operating a
business and who report more than half of their adjusted gross
income as active business income would be subject to the
surcharge. This group includes partners in hedge funds and
private equity funds.
|Middle class taxpayers are hit
by the surcharge.
||The surcharge applies to single
individuals with taxable incomes over $200,000 and married
couples with taxable incomes over $300,000. The actual incomes
of those who pay surcharge are in fact even higher than the
thresholds due to numerous deductions that reduce taxable
75 percent of the $4 billion in revenue from the
surcharge in 2009 was paid by those with incomes of over $1
|The surcharge kills the goose
that laid the golden egg by driving high income earners out of
number of millionaires in New York actually increased in
2010–while the tax was in place. New York had 381,197
millionaires in 2010, an increase of 35,000 millionaires from
There is no supporting evidence
beyond anecdote to suggest that the wealthy are leaving New York
because of the tax burden.
For those earning over a million
the surcharge is offset by the federal tax cuts that were
extended in December. They will pay on average $34,000 less in
wealthy are bearing a disproportionate tax burden.
||The middle class is
actually bearing a disproportionate tax burden, not the wealthy.
The wealthy are paying more in taxes but that is because they
are consuming an even bigger piece of the income pie. In 1990,
the top 1% earned 17% of all income and the top 5% earned 31% of
all income. In 2007, those numbers skyrocketed to 35% and 49%,
When you account for state and local taxes, the top 1%
pays a smaller percentage of their income in taxes than the
middle class. Even with the surcharge, the top 1% pays 8.4% in
state and local taxes and the middle class pay over 10%.
1. Except where otherwise noted, data from Fiscal Policy
Institute Report responding to Partnership for NYC: Can New York
Depend on a “Millionaire’s Tax” to Solve the Budget Crisis?
February 14, 2011.S
2. Frank, Robert. The Wealth Report: New York’s Vanishing
Millionaires and Other Myths. February 23, 2011.
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2013-2012 PEF Advertising Campaigns
2011 PEF Ad Campaigns-You Are Here
2010 PEF Advertising Campaigns
2009 PEF Advertising
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2002 PEF Advertising Campaigns
2001 PEF Advertising Campaigns
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